The housing industry has long been an important indicator for both local and national economic health, but given more recent trending, it has been of increasing interest. Staying ahead of the pace of the market, pressure points and underlying causes is crucial for those in the industry, whether investing or advising.

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Stay On Top of What’s Happening in the Broader Canadian Housing Sector

If housing sector trends impact your business, our data can help support you in building out a Marketing and Business Development strategy that sets you apart.

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Benchmark Yourself Against The Competition

Interested in understanding how your performance stacks up?  We have the insight that can help you benchmark your activity levels against the market.

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Rely On Our Market Experts

Many of our clients rely on our residential market perspectives to help guide development and business planning. Our Market Analysts and Economists can provide bespoke research to help understand key trends or market activity.

The Housing Report and Forecast:

National Intelligence Products

Key Areas Covered:
  • Home buying market segments (first-time,
    move-up / down, rental)
  • Niche markets: seniors housing, student
    housing, purpose-built rental, condominium,
    affordable housing
  • Local market conditions/outlook
  • Forecasts of new home construction/housing
    starts
  • Renovation trends and forecasts
  • Demographic changes and implications for
    housing demand
  • New construction technologies/products
  • Changing housing policy environment
  • Lending environment

An annual subscription includes monthly reports on focus topics as well as quarterly forecasts of housing starts activity by province and major market.

FOR MORE INFORMATION ON OUR SUBSCRIPTIONS:

Our Economists have tracked consumer home buying, residential mortgages, lines of credit and other borrowing behaviour since 1994.
They survey, analyze and provide their perspective, to produce in-depth insight into consumer behaviour and how it is evolving.

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Stay On Top Of Consumer Trends And Gain An Advantage

If consumer behaviour related to home buying, mortgages and other borrowing affect your business, our data can help support you in building out a Marketing and Business Development strategy that sets you apart.

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Benchmark Your Lending Institution Against the Competition

Interested in understanding how your lending institution is performing in terms of mortgages and household borrowing?  We have the insight that can help you benchmark yourself today and every quarter.

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Rely On Our Market Experts

Many of our clients rely on our insight into consumer behaviour to help guide development and business planning. Our Economists and Data Analysts can provide bespoke research and custom surveys to help understand key trends or market activity.

Financial Industry Research Monitor (FIRM)

FIRM (the Financial Industry Research Monitor) since 1994 has provided on-going tracking of consumer home buying, residential mortgage, line of credit and other borrowing behaviour. Our Economists survey, analyze and provide their perspective based on the responses of 3,000 individuals each quarter, to produce in-depth insight into consumer behaviour and how it is evolving.

Metrics we track include:
  • Home buying, renovation and car buying
    activity and intentions
  • Key components of household debt
    (composition and amounts outstanding)
  • Size of mortgage and average home values
  • Size and source of down payments
  • Mortgage insurance on property
  • Mortgage term, amortization, interest rate and
    fixed vs. variable
  • Refinancing activity
  • Use of mortgage brokers
  • Attitudes towards borrowing
  • Customer segmentation (first-time buyer vs. repeat buyer, age groups, income groups, regions/major markets, renters vs. owners)
  • Incidence of borrowing with loans and line of credit
  • Types of loans and lines of credit
  • Amounts borrowed, frequency and purpose of
    borrowing, including in-depth analysis of key
    purposes (such as car buying, renovation
    spending, education, investments)
  • Outstanding balances and maximum borrowing
    limits on lines of credit (home equity lines vs.
    unsecured)
  • Lender for mortgages, lines of credit and loans
  • Satisfaction with lender

FOR MORE INFORMATION ON OUR SUBSCRIPTIONS: